Soren ThielemannNov 4, 20191 minA Place to DreamA PLACE TO DREAM is the product of Jens Honoré’s tireless effort to document the lives and dreams of people touched by SOS Children’s...
Soren ThielemannOct 22, 20193 minWhen you think about it, it’s how all new business pitches should really be done.In a bold move that impressed the client and tourism commissioners, we hit the road in an RV to pitch the Mississippi Gulf Coast account....
Soren ThielemannAug 14, 20181 minThe answer is in the researchA client came to me recently with a branding project, a high-quality Greek olive oil that they wanted to introduce to the US market. We...
Soren ThielemannMar 6, 20181 minJob securityWhile freelancing at a big Omnicom agency, I was working on a new brand identity for a national restaurant chain. The brief was simple:...