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A Place to Dream
A PLACE TO DREAM is the product of Jens Honoré’s tireless effort to document the lives and dreams of people touched by SOS Children’s...

Soren Thielemann
Nov 4, 20191 min read
14 views


When you think about it, it’s how all new business pitches should really be done.
In a bold move that impressed the client and tourism commissioners, we hit the road in an RV to pitch the Mississippi Gulf Coast account....

Soren Thielemann
Oct 22, 20193 min read
20 views


The answer is in the research
A client came to me recently with a branding project, a high-quality Greek olive oil that they wanted to introduce to the US market. We...

Soren Thielemann
Aug 14, 20181 min read
30 views


Job security
While freelancing at a big Omnicom agency, I was working on a new brand identity for a national restaurant chain. The brief was simple:...

Soren Thielemann
Mar 6, 20181 min read
5 views
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