Knob Creek Bourbon

Customer product experience

The Single Barrel Experience is a program that allows individual retailers to personally claim their own barrel. Participants can go to Clermont and taste samples from different barrels before choosing their favorite. (In case you're not a bourbon expert, each barrel has a unique character based on a variety of things, the place it was stored in the rack house, being one of them.)

 

Together with the Proof team, I designed the experience, from videos and sales material to misc. touch-points and POS material.

We designed a logo mark to illustrate the craftsmanship and hands-on experience.

 

As a way to enhance the customization, we also created a graphic "stamp", inspired by the shape of the rack house, that allows the Master Distiller to log the placement of the barrel inside the rack house.

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Brochures, tasting cards, and in-store POS material are some of the touch-points created to enhance the branding experience and guide the guest through the selection process.  

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