Some clients need a market strategy, some need design, and others have a brand that stands for forgettable wishy-washiness.
The most loved brands are the most successful. How they're crafted, how they function, and how you feel when you engage with them. Below are three examples I created with my team.
REBRANDING
Strategy, visual identity, and implementation
For Kaufman Rossin, South Florida's largest accounting firm, I developed a new brand strategy, positioning, tagline, and visual identity, then implemented it across the organization—from internal communications and marketing to the website and advertising.
Click the icon and see the strategic roadmap and brand guidelines continue to guide the brand today.
CREATING A BRAND
Strategy, visual identity, and implementation
A strong startup brand needs more than a great logo—it needs a clear direction.
For Monterey Design Center, I developed the brand strategy, positioning, and visual identity to help define its vision, attract world-class design partners, and build a distinctive brand in a highly competitive market.
Click the icon and see the strategic roadmap and guidelines that are turning them into a succesful brand.
BRAND REFRESH
Strategy and visual identity
A distinctive brand is what turns a winery into a destination.
For Folktale Winery, I defined the brand strategy, designed a storytelling visual identity, and developed a unique brand voice with a touch of humor. The result was a more focused and memorable brand that stood apart in one of California's most competitive wine regions.
Click the icon and see their strategic roadmap and graphic guidelines.