BIøGRAPHY

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2019 - 
DESIGN & CREATIVE DIRECTOR

Mighty & Small, California/Miami/Denmark

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Mighty & Smal is an independent collaboration of accomplished advertising and marketing professionals, founded with former colleagues to provide startups and small-to-mid-size businesses with creative solutions typically beyond their access or budget.

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Hands-on designer and art director, developing everything from full-scale integrated brand and social media campaigns and commercial websites to logos and smaller brand initiatives.

 

Lead a team across five time zones and three continents, while overseeing client relationships, strategic planning, and creative direction.

Clients: Amtrak, Baubox Kitchens, Folktale Group, Hammitt Fashion, Kaufman Rossin, Monterey Tourism, Monterey Design Center, Rensselaer Polytechnic Institute, Seeq (Financial Start-up), Stevenson School, WeatherTech Raceway Laguna Seca.

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2018 - 2019

CREATIVE DIRECTOR

Hospitality Marketing, Monterey, CA

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Hands-on creative director. Led creative team and created brand identity and specialized email campaigns for clients in the hospitality, luxury yacht, and art industry.

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Clients: Benchmark Hospitality Management, Nobel House, IGY Marinas, and more than 35 hotels.

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2015 - 2018
FREELANCE CREATIVE

Chicago

 

Creative development and design of campaigns and identity for advertising agencies and boutique clients across a wide range of industries, including education, specialty foods, tourism, beverages, fitness, and technology. Designing, writing, and producing campaigns and marketing materials for social media, websites, print, and video/TV. 

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Clients: Microsoft, Jim Beam, Knob Creek, Planet Fitness, Miami Tourism, Boston Market, Innocent Chocolate.

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2011 - 2015

CREATIVE DIRECTOR

Turkel Brands, Miami

Senior management team member with a leadership role in creative and strategic agency decisions, including staffing, direction, growth, clients, budget forecasting, and performance management. 

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Hands-on, creative director. Led the creative team and created multiple campaigns. Produced industry-awarded "Best Integrated Campaign" for Miami Tourism, which included 17 short films, a website, social media, and print advertising. Pitched new business and played a pivotal role in the client's strategic and creative development and engagement to strengthen relationships and deepen contracts. 
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• Presenting creative work and leading strategic meetings.
• Directed photo shoots, television productions, and digital content.
• Developed multiple campaigns for Miami Tourism, securing constant growth for 10+ years by 10-15+% annually.
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Clients: Miami Tourism, Puerto Rico Tourism, Kissimmee Tourism, Mississippi Gulf Coast Tourism, Bank Republic, Seabourn, ACLU, Oster, Advantage Care, Baptist Health.

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2009 - 2011

CREATIVE DIRECTOR 

Think Global School, New York

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Directed ground-up creative strategy and campaign for new one-of-a-kind international traveling high school. Strategy and campaign included the development of corporate identity, websites, viral videos, app, social media and public photo exhibitions throughout Europe and Australia. Full responsibility for creative outcomes for program marketed to a world-wide audience of educators, millennials and their parents. Developed creative strategy and implementation of a global marketing campaign, collaborating with external vendors including photographers, copywriters, and animators to web-developers and filmmakers.

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EARLIER

DDB and Saatchi & Saatchi, Denmark

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Clients: Carnival Cruise Line, Florida Lottery, Make-A-Wish Foundation, SONY, MasterCard, Honda, Mitsubishi, Pampers, Tide, Oil of Olay, Hewlett-Packard, Carlsberg Beer, Kilroy Travels.

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OTHER (IR)RELEVANT INSIGHT:

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• AI & Creative Workflow
  Daily use of AI for image creation, research, writing, and project development. Skilled in prompting AI as a creative partner, with a critical eye toward refining, editing, and shaping its output.
   

• Miami Ad School Art Instructor (2004 -2007): Proud of the many students mentored who won numerous awards, including a D&AD Gold Pencil. 

• A frequent judge for national advertising award shows in Washington and Miami.
   

• Work is featured in misc. magazines including Communication Arts (CA)
   

• Requested guest speaker at University of Miami and Barry University
   

• Multi-lingual: Danish, English, Digital-ese. Some Swedish and German.
   

• Doodle artist: Represented by galleries in Chicago and Denmark. Visit www.Sorenski.com
   

• Extensive traveler, Burning Man alum, passionate chef, and soccer enthusiast.

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