Case study - IT’S SO MIAMI 

People + Places Campaign

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I've been very fortunate to work with TURKEL Brands on the Miami Tourism account for 10+ years and help move Miami’s image and brand from another sun destination to one of the top four most desired tourism brands in the country.

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The success of this campaign demonstrates our ability to create a powerful and ownable destination brand positioning that targets a variety of market segments including, 
leisure, travel trade, meetings and conventions, and international.

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Click to view the case study.