what we did
what we did
Kaufman Rossin, the largest independent accounting firm in the south east US, needed a brand refresh to reflect...
More lifestyle brand
how we did it
teh emotional benefit
We started with a strategic workshop to help us define the brand position and from there we wrote a e the tagline that wraps it all up. For everyone in ten organization to understand our evolved DNA, we wrote a manifesto.
BRAND STRATEGY
CREATIVE DIRECTION
ART DIRECTION
DESIGN
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And I did some fancy charts that we used later on to make everyone on the resign team understand what we're doing, and why.
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Redesigning the brand
The old brand looked dusty and out of tune
The old brand looked dusty and out of tune
Photography
Introducing the ”Joy line”
This new brand design concept portrays the
two sides of the client vendor relationship.
The left side references clients’ businesses,
lives, and challenges. The right side represents
how Kaufman Rossin improves those things with data, wisdom, and expert guidance.
And in between, connecting both sides –
the subtle joy thread, an icon for success,
for unity, for relieved, and joyous clients.
This “split” layout concept and the Joy line can be used as a design element but is
not mandatory.
