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Biography

BIøGRAPHY

2019 -
DART DIRECTOR + DESIGNER

Mighty & Small, California/Miami/Denmark

Mighty & Small is an independent collaboration of accomplished advertising and marketing professionals, founded with former colleagues to provide startups and small-to-mid-size businesses with creative solutions typically beyond their access or budget.

Hands-on designer and art director, developing everything from full-scale integrated brand and social media campaigns and commercial websites to logos and smaller
brand initiatives.

Collaborating with team member and clients across five time zones and three continents. Overseeing client relationships, strategic planning, and production.

Clients: Amtrak, Baubox Kitchens, Folktale Group, Hammitt Fashion, Kaufman Rossin, Monterey Tourism, Monterey Design Center, Rensselaer Polytechnic Institute, Seeq (Financial Start-up), Stevenson School, WeatherTech Raceway Laguna Seca.

2018 - 2019

CREATIVE DIRECTOR

Hospitality Marketing, California

Hands-on creative director. Led creative team and created brand identity and specialized email campaigns for clients in the hospitality, luxury yacht, and art industry.

Clients: Benchmark Hospitality Management, Nobel House, IGY Marinas, and more than 35 hotels.

2015 - 2018
CREATIVE DIRECTOR + BRAND DESIGNER

Chicago - Freelance

Go-to creative guy at multiple agencies and clients directly.

Developed campaigns, brand identities, and creative strategies for advertising agencies and boutique clients across education, specialty foods, tourism, beverage, ﬁtness, and technology sectors. Frequently brought in to pitch new business, and won a few

Clients: Microsoft, Jim Beam, Knob Creek, Planet Fitness, Miami Tourism, Boston Market, Innocent Chocolate.

2011 - 2015 // CREATIVE DIRECTOR
2002 - 2009 // ART DIRECTOR

Turkel Brands, Miami

Part of the senior management team with leadership responsibility for creative direction,
agency growth, stafﬁng, strategic planning, client development, budgeting, and performance management.

Hands-on Creative leading multidisciplinary teams and creating integrated campaigns across digital, social, ﬁlm, experiential, and traditional media.

Clients: Miami Tourism, Puerto Rico Tourism, Kissimmee Tourism, Mississippi Gulf Coast Tourism, Bank Republic, Seabourn, ACLU, Oster, Advantage Care, Baptist Health.

2009 - 2011

CREATIVE DIRECTOR

Think Global School, New York

Designed and produced the brand identity and the launch campaign for a pioneering
international travelling high school. Led the development of the school’s website, s
ocial media presence, mobile applications, viral video content, and public photography
exhibitions throughout Europe and Australia.

Collaborated with photographers, ﬁlmmakers, writers, animators, and web developers to bring the program to life across multiple channels.

EARLIER

DDB and Saatchi & Saatchi, Denmark

Clients: Carnival Cruise Line, Florida Lottery, Make-A-Wish Foundation, SONY, MasterCard, Honda, Mitsubishi, Pampers, Tide, Oil of Olay, Hewlett-Packard, Carlsberg Beer, Kilroy Travels.

OTHER (IR)RELEVANT INSIGHT:

AI & Creative Workflow
Daily use of AI for image creation, research, writing, and project development. Skilled in prompting AI as a creative partner, with a critical eye toward refining, editing, and shaping its output.
Director of photo shoots, television productions, and digital content creation.
Miami Ad School Art Instructor (2004 -2007): Proud of the many students mentored who won numerous awards, including a D&AD Gold Pencil.
A frequent judge for national advertising award shows in Washington and Miami.
Work is featured in misc. magazines including Communication Arts (CA)
Requested guest speaker at University of Miami and Barry University
Multi-lingual: Danish, English, Digital-ese. Some Swedish and German.
Doodle artist: Represented by galleries in Chicago and Denmark. Visit www.Sorenski.com
Extensive traveler, Burning Man alum, passionate chef, and soccer enthusiast.

EDUCATION:

Art direction and design degree from Miami Ad School, Miami
Certified Graphic Designer, Aarhus, Denmark
Vesthimmerlands Gymnasium, Denmark. Political Science, Language
Student of Life (ongoing)