Miami's art and cultural scenes are growing, adding new elements of excitement to an already cool and vibrant destination. We embraced this new momentum with a campaign that encouraged people to join Miami's art scene and "Express Yourself".
To avoid looking like the typical destination advertising, we created abstract, surreal, and colorful visuals featuring Miami’s brightest stars in the art, music, and fashion scene. Links on through social media guided you to testimonials and stories of Miami influences on the artists' work.
Is it art or advertising?