branding Miami as an art destination
Miami's art and cultural scenes are growing, adding new elements of excitement to an already cool and vibrant destination. We embraced this new momentum with a branding campaign that encouraged people to join Miami's art scene and "Express Yourself".
To make sure the campaign looked like art and not typical destination advertising, we created abstract, surreal and colorful visuals featuring Miami’s brightest stars in the art, music, and fashion scene. Testimonials told the stories of how Miami influences the artists' work.
Is it art or advertising?
TV spot targeted families