brand design

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EARTH’S HEALTHIEST CHOCOLATE.

 

A new product with active ingredients that block carbs and fat, making it the world's first healthy chocolate. The challenge was to stand out in a crowded category and educate consumers about this new product and overcome the common perception of chocolate being everything but healthy.

 

We created a simple and recognizable brand identity, that was built around clever and funny copy explaining the product benefits. This allowed us to brand and educate in one, making the most of a small budget.

graphic identity  •  website  •  packaging  •  advertising  •  outdoor  •  trade show

package design

credits

CD/AD/Design: Soren Thielemann  •  CW: Greg Wheeler  •  Photography: George Kamper

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