EARTH’S HEALTHIEST CHOCOLATE.
A new product with active ingredients that block carbs and fat, making it the world's first healthy chocolate. The challenge was to stand out in a crowded category and educate consumers about this new product and overcome the common perception of chocolate being everything but healthy.
We created a simple and recognizable brand identity, that was built around clever and funny copy explaining the product benefits. This allowed us to brand and educate in one, making the most of a small budget.
Healthy chocolate bar designed
for educational fund raising.
Students are selling the bars to raise money for their school.
graphic identity • website • packaging • advertising • outdoor • trade show
Soren@EatDanish.com • 305 491 2319