EARTH’S HEALTHIEST CHOCOLATE.
A new product with active ingredients that block carbs and fat, making it the world's first healthy chocolate. The challenge was to stand out in a crowded category and educate consumers about this new product and overcome the common perception of chocolate being everything but healthy.
We created a simple and recognizable brand identity, that was built around clever and funny copy explaining the product benefits. This allowed us to brand and educate in one, making the most of a small budget.
graphic identity • website • packaging • advertising • outdoor • trade show
CD/AD/Design: Soren Thielemann • CW: Greg Wheeler • Photography: George Kamper