A new product with active ingredients that block carbs and fat, making it the world's first healthy chocolate. The challenge was to stand out in a crowded category and educate consumers about this new product and overcome the common perception of chocolate being everything but healthy.


We created a simple and recognizable brand identity, that was built around clever and funny copy explaining the product benefits. This allowed us to brand and educate in one, making the most of a small budget.

package design

Healthy chocolate bar designed

for educational fund raising.

Students are selling the bars to raise money for their school.


Print ads

Icon design


CD/AD/Design: Soren Thielemann  •  CW: Greg Wheeler  •  Photography: George Kamper


graphic identity  •  website  •  packaging  •  advertising  •  outdoor  •  trade show

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