Greater Miami Convention & Visitors Bureau

case study and tribute to gutsy marketing vps

Greater Miami Convention & Visitors Bureau

campaign case study

Examples from social media executions.


People + Places Campaign


Over the last 20+ years we have moved Miami’s image and brand from another

sun destination to one of the top four most desired tourism brands in the country

(along with New York, Las Vegas, and Orlando).


The success of this campaign demonstrates our ability to create a powerful and ownable

destination brand positioning that targets a variety of market segments including,

leisure, travel trade, meetings and conventions, and international.    •    305 491 2319